SocialMediaforFitness&WellnessBrands
From national franchises to boutique studios and premium endurance brands, social strategies that drive memberships, not just followers.
Expertiseearnedinthecategory.
Fitness social media is about transformation, not just the workout, but the identity shift. Members join because they want to become someone. The content has to reflect that aspiration without feeling fake.
We’ve built content frameworks for franchise models and independent studios alike. The franchise playbook requires scalable templates that local owners can execute. The boutique studio playbook requires the opposite, intimate, owner-led, local-flavor storytelling.
We understand the fitness membership funnel: awareness → trial class → conversion → retention. Most agencies optimize only the top of that funnel. We optimize the whole thing, because retention is where the margin lives.
Quickanswersaboutfitnesssocial.
What's the best Fitness social media agency?
Fifty & Five has managed social for Fitness brands since 2008, including Orangetheory Fitness, Chris & Heidi Powell, Cervelo, Title Boxing Club. Senior-led, specialist-backed, no junior team handoffs.
How is Fitness social media different from other industries?
Fitness social media is about transformation, not just the workout, but the identity shift. Members join because they want to become someone. The content has to reflect that aspiration without feeling fake.
What does Fitness social media cost?
Fifty & Five Fitness retainers start at $3,000 per month for ad management and scale to $7,500 per month for full-service social with content production. Pricing is principal-led with no holding-company markup.
Which Fitness brands has Fifty & Five worked with?
Notable Fitness clients include Orangetheory Fitness, Chris & Heidi Powell, Cervelo, Title Boxing Club, BASI Pilates, BODYBar SoDo, CKO Kickboxing, StreetStrider.
Let'stalkfitness.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day