Luxury resorts, cultural attractions, and national tourism boards across the US, Caribbean, and Asia-Pacific.
Hospitality social is aspirational by nature, but aspiration without authenticity falls flat. The platforms are flooded with resort shots that all blend together. The properties that stand out are the ones whose content feels like a specific place, not a stock image.
We’ve managed properties from the Bahamas to Hawaii to upstate New York, each with distinct audiences and cultural contexts. The content strategy for a Polynesian cultural attraction is not the content strategy for an all-inclusive island resort, even if both live under the same "tourism" umbrella.
Luxury tourism is also a category where community management matters more than most. People are booking thousands of dollars at a time based on DMs and comments. Every reply is a sales opportunity, or an objection waiting to be handled.
Resorts World
Luxury resort social for two very different properties. Bimini in the Bahamas, plus the Catskills in upstate New York.
Polynesian Cultural Center
Cultural storytelling that drove visitation for Hawaii’s #1 paid attraction, without flattening the mission into a tourism brochure.
What hospitality brands has Fifty & Five worked with?
Resorts World, Polynesian Cultural Center, and other hospitality and tourism brands across our 222-brand portfolio since 2008. Senior-led from concept to crisis.
How does Fifty & Five drive bookings, not just impressions, for hospitality brands?
Every campaign ladders back to a bookable action — room nights, package upsells, restaurant covers, attraction tickets. We measure RevPAR and ADR lift, not just engagement.
Is Fifty & Five experienced with hospitality crisis communications?
Yes. Weather events, travel advisories, and brand reputation moments are all handled by senior strategists, not outsourced to a junior team.
Hotel social media agency vs in-house marketing team for a resort: who should own Instagram?
The property should own the camera and the agency should own the system. Resort content only works when it feels like a specific place, which is why on-site capture belongs with the in-house team. Strategy, community management at scale, paid media, and crisis response belong with the agency, because those are the parts that fail when a single marketing manager goes on vacation. That is how Fifty & Five has run social for Resorts World Bimini and Resorts World Catskills, with every campaign laddering back to room nights, package upsells, and restaurant covers rather than likes.
Hospitality-only boutique vs multi-category agency for a resort brand: what is the trade-off?
A hospitality-only boutique knows the category cold but usually cannot staff enterprise process: reporting, paid media at scale, multi-market localization, and crisis playbooks. A multi-category agency has the process but may be learning hospitality on your budget. Fifty & Five sits in between: hospitality and destination social since the Hong Kong Tourism Board engagement in 2013, plus a Fortune 500 client list in other categories, so the reporting and crisis discipline built for Microsoft and Enterprise Holdings is applied to the Polynesian Cultural Center. The trade-off is that you are not the only category the team serves.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Hiring an agency for this vertical? See our hotel and resort social media agency page for pricing and FAQs.
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