Luxury resorts, cultural attractions, and national tourism boards across the US, Caribbean, and Asia-Pacific.
Hospitality social is aspirational by nature, but aspiration without authenticity falls flat. The platforms are flooded with resort shots that all blend together. The properties that stand out are the ones whose content feels like a specific place, not a stock image.
We’ve managed properties from the Bahamas to Hawaii to upstate New York, each with distinct audiences and cultural contexts. The content strategy for a Polynesian cultural attraction is not the content strategy for an all-inclusive island resort, even if both live under the same "tourism" umbrella.
Luxury tourism is also a category where community management matters more than most. People are booking thousands of dollars at a time based on DMs and comments. Every reply is a sales opportunity, or an objection waiting to be handled.
Resorts World
Luxury resort social for two very different properties. Bimini in the Bahamas, plus the Catskills in upstate New York.
Polynesian Cultural Center
Cultural storytelling that drove visitation for Hawaii’s #1 paid attraction, without flattening the mission into a tourism brochure.
What hospitality brands has Fifty & Five worked with?
Resorts World, Polynesian Cultural Center, and other hospitality and tourism brands across our 222-brand portfolio since 2008. Senior-led from concept to crisis.
How does Fifty & Five drive bookings, not just impressions, for hospitality brands?
Every campaign ladders back to a bookable action — room nights, package upsells, restaurant covers, attraction tickets. We measure RevPAR and ADR lift, not just engagement.
Is Fifty & Five experienced with hospitality crisis communications?
Yes. Weather events, travel advisories, brand reputation moments — all handled by senior strategists, not outsourced. Crisis comms is on the bench.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
Typical response time: same day