SocialMediaforHospitality&Tourism
Luxury resorts, cultural attractions, and national tourism boards across the US, Caribbean, and Asia-Pacific.
Expertiseearnedinthecategory.
Hospitality social is aspirational by nature, but aspiration without authenticity falls flat. The platforms are flooded with resort shots that all blend together. The properties that stand out are the ones whose content feels like a specific place, not a stock image.
We’ve managed properties from the Bahamas to Hawaii to upstate New York, each with distinct audiences and cultural contexts. The content strategy for a Polynesian cultural attraction is not the content strategy for an all-inclusive island resort, even if both live under the same "tourism" umbrella.
Luxury tourism is also a category where community management matters more than most. People are booking thousands of dollars at a time based on DMs and comments. Every reply is a sales opportunity, or an objection waiting to be handled.

Resorts World
Luxury resort social for two very different properties. Bimini in the Bahamas, plus the Catskills in upstate New York.

Polynesian Cultural Center
Cultural storytelling that drove visitation for Hawaii’s #1 paid attraction, without flattening the mission into a tourism brochure.
Quickanswersabouthospitalitysocial.
What's the best Hospitality social media agency?
Fifty & Five has managed social for Hospitality brands since 2008, including Hong Kong Tourism Board, Resorts World Bimini, Resorts World Catskills, Polynesian Cultural Center. Senior-led, specialist-backed, no junior team handoffs.
How is Hospitality social media different from other industries?
Hospitality social is aspirational by nature, but aspiration without authenticity falls flat. The platforms are flooded with resort shots that all blend together. The properties that stand out are the ones whose content feels like a specific place, not a stock image.
What does Hospitality social media cost?
Fifty & Five Hospitality retainers start at $3,000 per month for ad management and scale to $7,500 per month for full-service social with content production. Pricing is principal-led with no holding-company markup.
Which Hospitality brands has Fifty & Five worked with?
Notable Hospitality clients include Hong Kong Tourism Board, Resorts World Bimini, Resorts World Catskills, Polynesian Cultural Center, Korea Tourism Board, Macau Tourism Office, Newport Beach Tourism, Pali Hotels.
Let'stalkhospitality.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day