SocialMediaforTech&SaaSBrands
Enterprise software, consumer electronics, smart home, and security software — from Microsoft to NETGEAR/Arlo to Avast.
Expertiseearnedinthecategory.
Tech social needs translators — people who can take an engineering team’s roadmap and turn it into content a non-technical audience actually cares about. Not blog posts reformatted for Instagram. Platform-native storytelling that earns attention in a hostile feed.
We’ve supported product launches (Arlo from NETGEAR sub-brand to NYSE-listed standalone), global education initiatives (Microsoft Partners in Learning), and security software positioning for Avast and Webroot. The throughline: clarity over cleverness.
Smart home is its own category — half hardware sale, half post-install community management. We ran that playbook for Chamberlain and SkyBell while the category was still forming. The result: content that answers the questions a new owner is about to ask.
Microsoft (Partners in Learning)
Community building around Microsoft’s global education initiative — translating enterprise edtech into content educators actually shared.
NETGEAR / Arlo Cameras
Social support through Arlo’s evolution from a NETGEAR product line to an NYSE-listed standalone smart home brand.
Let'stalktech.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day