SocialMediaforTech&SaaSBrands
Enterprise software, consumer electronics, smart home, and security software, from Microsoft to NETGEAR/Arlo to Avast.
Expertiseearnedinthecategory.
Tech social needs translators, people who can take an engineering team’s roadmap and turn it into content a non-technical audience actually cares about. Not blog posts reformatted for Instagram. Platform-native storytelling that earns attention in a hostile feed.
We’ve supported product launches (Arlo from NETGEAR sub-brand to NYSE-listed standalone), global education initiatives (Microsoft Partners in Learning), and security software positioning for Avast and Webroot. The throughline: clarity over cleverness.
Smart home is its own category, half hardware sale, half post-install community management. We ran that playbook for Chamberlain and SkyBell while the category was still forming. The result: content that answers the questions a new owner is about to ask.
Microsoft (Partners in Learning)
Community building around Microsoft’s global education initiative, translating enterprise edtech into content educators actually shared.
NETGEAR / Arlo Cameras
Social support through Arlo’s evolution from a NETGEAR product line to an NYSE-listed standalone smart home brand.
Quickanswersabouttechsocial.
What's the best Tech social media agency?
Fifty & Five has managed social for Tech brands since 2008, including Microsoft, SAP, NETGEAR / Arlo, Linksys. Senior-led, specialist-backed, no junior team handoffs.
How is Tech social media different from other industries?
Tech social needs translators, people who can take an engineering team’s roadmap and turn it into content a non-technical audience actually cares about. Not blog posts reformatted for Instagram. Platform-native storytelling that earns attention in a hostile feed.
What does Tech social media cost?
Fifty & Five Tech retainers start at $3,000 per month for ad management and scale to $7,500 per month for full-service social with content production. Pricing is principal-led with no holding-company markup.
Which Tech brands has Fifty & Five worked with?
Notable Tech clients include Microsoft, SAP, NETGEAR / Arlo, Linksys, Avast Anti-Virus, Webroot Anti-Virus, Chamberlain, SkyBell.
Let'stalktech.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day