Thepersonbehind215brands.

I started managing social media for brands in 2008 — before Instagram existed, before “social media manager” was a job title, and before most agencies had figured out that Facebook wasn’t just a place for college kids.

Since then, I’ve managed campaigns for 215+ brands across 15 verticals. Microsoft. Kendall-Jackson. Enterprise Holdings. Blaze Pizza. Axe. Discovery Channel. Tupperware. NETGEAR. Names you’ve heard of, in industries you work in.

At peak, Fifty & Five had 5 offices and 22 employees. I’ve run the full agency playbook — the hires, the overhead, the layers of account management between the strategist and the client. And I made a deliberate choice to go back to what actually works: one senior principal leading every engagement, backed by a small network of trusted specialist partners when the work calls for their depth, and augmented by AI and automation instead of junior staff.

The result is something most agencies can’t offer: direct access to the person who’s actually done this 215 times before. No handoffs. No account managers translating your feedback. No “let me check with the team.” Just the strategist who built the plan, executing the plan, and adjusting the plan in real time.

I’m based in Orlando. I’m the President of the SoDo Main Street Board. I’ve got two kids (Penny and Koen, 11). And I still genuinely love this work after 18 years — which, in this industry, is the rarest credential of all.