Rental giants, dealer networks, and transportation brands, social strategies built for a category where every impression has a measurable downstream.
Automotive social is a direct-response category dressed up as brand. Every impression has a measurable downstream rental, lease, or test drive. We built multi-market programs for Enterprise Holdings across the US, Latin America, and the Caribbean, same parent brand, three distinct audiences, three sets of regulatory contexts.
Dealer networks are their own puzzle, a national brand voice vs. hundreds of local franchisees with their own inventory, promotions, and local flavor. We built the template system that let AutoNation’s dealers feel local without drifting from the national brand.
Luxury automotive (Club Sportiva) requires a different hand. The audience isn’t buying a car, they’re buying access to a fleet. The social has to feel like a members-only lifestyle magazine, not a dealer ad.
What automotive brands has Fifty & Five worked with?
Enterprise Holdings (Enterprise Rent-A-Car, National, Alamo), NetGear Arlo, and other transportation and auto-adjacent brands. We’ve operated both rental fleet brands and consumer-electronics-meets-mobility plays.
How does Fifty & Five handle automotive launch campaigns?
Senior-led launch sequencing across paid social, influencer, dealer co-op, and PR-aligned content. We operate the campaign cadence, not just the posts.
Does Fifty & Five work with automotive aftermarket and dealer brands?
Yes — from manufacturer to retailer to enthusiast brand. The senior team has run programs at all three layers, so we know how the dollars and the messaging flow across the chain.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
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