fifty & five
Automotive

SocialMediaforAutomotive&TransportationBrands

Rental giants, dealer networks, and transportation brands — social strategies built for a category where every impression has a measurable downstream.

Selected clients
Enterprise Rent-A-Car
National Car Rental
Alamo Rent a Car
AutoNation
LAcarGUY
Club Sportiva
LeMans Karting
UTI Worldwide
What we bring

Expertiseearnedinthecategory.

Automotive social is a direct-response category dressed up as brand. Every impression has a measurable downstream rental, lease, or test drive. We built multi-market programs for Enterprise Holdings across the US, Latin America, and the Caribbean — same parent brand, three distinct audiences, three sets of regulatory contexts.

Dealer networks are their own puzzle — a national brand voice vs. hundreds of local franchisees with their own inventory, promotions, and local flavor. We built the template system that let AutoNation’s dealers feel local without drifting from the national brand.

Luxury automotive (Club Sportiva) requires a different hand. The audience isn’t buying a car — they’re buying access to a fleet. The social has to feel like a members-only lifestyle magazine, not a dealer ad.

Case studies in Automotive

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MicrosoftSAPKendall-JacksonEnterprise Rent-A-CarNational Car RentalAlamoBlaze PizzaDiscovery ChannelAmerican Airlines CenterToys R UsResorts WorldAxe / UnileverNETGEAR / ArloLinksysTupperwareWarner Bros.PenfoldsMolina HealthcareThe Irvine CompanyAutoNationBain & CompanyWolfgang's SteakhouseMicrosoftSAPKendall-JacksonEnterprise Rent-A-CarNational Car RentalAlamoBlaze PizzaDiscovery ChannelAmerican Airlines CenterToys R UsResorts WorldAxe / UnileverNETGEAR / ArloLinksysTupperwareWarner Bros.PenfoldsMolina HealthcareThe Irvine CompanyAutoNationBain & CompanyWolfgang's Steakhouse