15+ wine and spirits brands managed since 2011. Decade-long retainer with Mezzacorona. Multi-year partnership with Kendall-Jackson. This isn’t a vertical we dabble in, it’s one we’ve lived in.
Wine social media has rules. Compliance nuance around what you can and can’t say. Age-gating on every platform. Seasonal rhythms dictated by harvest, the holidays, rosé season, and shelf-reset cycles. We’ve been building against those constraints for over a decade.
The best wine content lives in the middle ground between education and aspiration. Most agencies treat wine like any other consumer brand. It isn’t. Wine brings baggage, intimidation, pretension, the fear of getting it wrong, and the social presence either compounds that or dissolves it. We’ve been dissolving it since 2011.
Ten years with Mezzacorona. Multi-year with Kendall-Jackson. These aren’t vanity partnerships. They’re the kind of relationships you only keep by reliably moving bottles off the shelf, season after season, vintage after vintage.
Kendall-Jackson
Multi-year social partnership across the Kendall-Jackson portfolio, lifestyle aspiration balanced with wine education.
Mezzacorona Portfolio
A decade of consistent brand storytelling for an Italian wine portfolio in the U.S. market, one of the longest continuous engagements in the agency’s history.
What wine and spirits brands has Fifty & Five worked with?
We’ve managed social for Kendall-Jackson, Mezzacorona, and 34+ wine and spirits brands across our 222-brand portfolio since 2008. Senior-led on every account — no junior bench.
How does Fifty & Five handle three-tier wine and spirits compliance on social?
Compliance is baked into every retainer — we know which posts can ship through which tier, what’s legal for DTC vs distributor markets, and how to balance trade promotion with consumer storytelling without crossing TTB lines.
Does Fifty & Five work with both luxury and mass-market wine brands?
Both. We’ve operated Kendall-Jackson’s premium positioning and value-tier brands from the same senior team. Vertical specialization, not project work.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
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