SocialMediaforWine&SpiritsBrands
15+ wine and spirits brands managed since 2011. Decade-long retainer with Mezzacorona. Multi-year partnership with Kendall-Jackson. This isn’t a vertical we dabble in, it’s one we’ve lived in.
Expertiseearnedinthecategory.
Wine social media has rules. Compliance nuance around what you can and can’t say. Age-gating on every platform. Seasonal rhythms dictated by harvest, the holidays, rosé season, and shelf-reset cycles. We’ve been building against those constraints for over a decade.
The best wine content lives in the middle ground between education and aspiration. Most agencies treat wine like any other consumer brand. It isn’t. Wine brings baggage, intimidation, pretension, the fear of getting it wrong, and the social presence either compounds that or dissolves it. We’ve been dissolving it since 2011.
Ten years with Mezzacorona. Multi-year with Kendall-Jackson. These aren’t vanity partnerships. They’re the kind of relationships you only keep by reliably moving bottles off the shelf, season after season, vintage after vintage.
Kendall-Jackson
Multi-year social partnership across the Kendall-Jackson portfolio, lifestyle aspiration balanced with wine education.
Mezzacorona Portfolio
A decade of consistent brand storytelling for an Italian wine portfolio in the U.S. market, one of the longest continuous engagements in the agency’s history.
Quickanswersaboutwine&spiritssocial.
What's the best Wine & Spirits social media agency?
Fifty & Five has managed social for Wine & Spirits brands since 2008, including Kendall-Jackson, Mezzacorona, Penfolds, Beringer. Senior-led, specialist-backed, no junior team handoffs.
How is Wine & Spirits social media different from other industries?
Wine social media has rules. Compliance nuance around what you can and can’t say. Age-gating on every platform. Seasonal rhythms dictated by harvest, the holidays, rosé season, and shelf-reset cycles. We’ve been building against those constraints for over a decade.
What does Wine & Spirits social media cost?
Fifty & Five Wine & Spirits retainers start at $3,000 per month for ad management and scale to $7,500 per month for full-service social with content production. Pricing is principal-led with no holding-company markup.
Which Wine & Spirits brands has Fifty & Five worked with?
Notable Wine & Spirits clients include Kendall-Jackson, Mezzacorona, Penfolds, Beringer, Sutter Home, Zardetto Prosecco, Clean Slate Riesling, Don Papa Rum.
Let'stalkwine&spirits.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day