SocialMediaforWine&SpiritsBrands
15+ wine and spirits brands managed since 2011. Decade-long retainer with Mezzacorona. Multi-year partnership with Kendall-Jackson. This isn’t a vertical we dabble in — it’s one we’ve lived in.
Expertiseearnedinthecategory.
Wine social media has rules. Compliance nuance around what you can and can’t say. Age-gating on every platform. Seasonal rhythms dictated by harvest, the holidays, rosé season, and shelf-reset cycles. We’ve been building against those constraints for over a decade.
The best wine content lives in the middle ground between education and aspiration. Most agencies treat wine like any other consumer brand. It isn’t. Wine brings baggage — intimidation, pretension, the fear of getting it wrong — and the social presence either compounds that or dissolves it. We’ve been dissolving it since 2011.
Ten years with Mezzacorona. Multi-year with Kendall-Jackson. These aren’t vanity partnerships. They’re the kind of relationships you only keep by reliably moving bottles off the shelf, season after season, vintage after vintage.
Kendall-Jackson
Multi-year social partnership across the Kendall-Jackson portfolio — lifestyle aspiration balanced with wine education.
Mezzacorona Portfolio
A decade of consistent brand storytelling for an Italian wine portfolio in the U.S. market — one of the longest continuous engagements in the agency’s history.
Let'stalkwine&spirits.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day