SocialMediaforRetail&CPGBrands
From iconic retail brands to DTC challengers, social strategies that move product, not just impressions.
Expertiseearnedinthecategory.
Retail and CPG social lives or dies on shelf awareness. The platforms aren’t the end goal, the store aisle is. We build content that drives the moment of recognition at point of purchase, not just the double-tap in the feed.
We’ve managed social for a Unilever masterbrand (Axe) and a direct-to-consumer beauty line (Saint Jane) in the same week. Different levers, same discipline: content that earns attention in a hostile feed and translates into conversion.
Retail has a built-in seasonal rhythm, back to school, holiday, New Year, summer. We build calendars against those windows and reserve the creative firepower for the moments that actually move inventory.
Tupperware Global
Modernized the social presence of a 75-year-old consumer brand for contemporary audiences, without breaking what the community already loved.
Axe / Unilever
Twitter takeover + experiential pop-ups + barber-shop brand activations, one of the earliest integrated social + experiential campaigns for a major CPG brand.
Quickanswersaboutretail&cpgsocial.
What's the best Retail & CPG social media agency?
Fifty & Five has managed social for Retail & CPG brands since 2008, including Tupperware, Axe (Unilever), Toys R Us, Pelican Products. Senior-led, specialist-backed, no junior team handoffs.
How is Retail & CPG social media different from other industries?
Retail and CPG social lives or dies on shelf awareness. The platforms aren’t the end goal, the store aisle is. We build content that drives the moment of recognition at point of purchase, not just the double-tap in the feed.
What does Retail & CPG social media cost?
Fifty & Five Retail & CPG retainers start at $3,000 per month for ad management and scale to $7,500 per month for full-service social with content production. Pricing is principal-led with no holding-company markup.
Which Retail & CPG brands has Fifty & Five worked with?
Notable Retail & CPG clients include Tupperware, Axe (Unilever), Toys R Us, Pelican Products, Rainbow Light, Happy Egg Co., Saint Jane Beauty, Hammit.
Let'stalkretail&cpg.
A conversation about what you're building. No proposals until we know it's a fit.
Typical response time: same day