From iconic retail brands to DTC challengers, social strategies that move product, not just impressions.
Retail and CPG social lives or dies on shelf awareness. The platforms aren’t the end goal, the store aisle is. We build content that drives the moment of recognition at point of purchase, not just the double-tap in the feed.
We’ve managed social for a Unilever masterbrand (Axe) and a direct-to-consumer beauty line (Saint Jane) in the same week. Different levers, same discipline: content that earns attention in a hostile feed and translates into conversion.
Retail has a built-in seasonal rhythm, back to school, holiday, New Year, summer. We build calendars against those windows and reserve the creative firepower for the moments that actually move inventory.
Tupperware Global
Modernized the social presence of a 75-year-old consumer brand for contemporary audiences, without breaking what the community already loved.
Axe / Unilever
Twitter takeover + experiential pop-ups + barber-shop brand activations, one of the earliest integrated social + experiential campaigns for a major CPG brand.
What retail and CPG brands has Fifty & Five worked with?
Tupperware, AXE/Unilever, and other retail and CPG brands across our 222-brand portfolio since 2008. We’ve run national consumer launches and shopper marketing programs.
How does Fifty & Five connect social to retail sell-through?
Shopper-marketing-grade attribution: we model social spend to retail velocity using mix-modeling techniques, not just last-click.
Does Fifty & Five handle DTC + retail dual-channel CPG brands?
Yes — we’ve operated DTC e-commerce alongside shelf-presence retail strategy for multiple CPG clients. The playbook flexes by channel without splitting the brand voice.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
Typical response time: same day