Cable networks, live-sports venues, game franchises, and entertainment properties, social content built to drive tune-in, tickets, and watch time.
Entertainment social lives on urgency. A show drops tonight. The game tips off at 7. The promotion ends Sunday. We built the content calendars for Discovery Channel’s tentpole reality franchises and Game Show Network’s daytime lineup, fast-turn, platform-native, always matched to the programming window.
Live-event venues (American Airlines Center, Solar Bears, Andretti) have a different cadence. Every event is its own micro-campaign, pre-event hype, day-of activation, post-event recap. Multiply by 100+ events a year and you need a content engine, not a content team.
Game launches and entertainment IP are where social gets creative. For Warner Bros.’ Spy Hunter launch and Hasbro’s B-Daman rollout, the social was the campaign, not a channel supporting the campaign. We treat entertainment social that way every time, content that earns the attention a paid buy has to rent.
What entertainment brands has Fifty & Five worked with?
Discovery Channel, Warner Bros., Polynesian Cultural Center, and other entertainment and media brands across our 222-brand portfolio since 2008.
How does Fifty & Five drive viewership and engagement for entertainment brands?
Tune-in social ladders directly to broadcast and streaming windows — we model social peak to viewership lift, then optimize against the actual conversion signal, not impressions.
Is Fifty & Five experienced with talent + IP-driven social?
Yes — we’ve run social for talent-led brands, franchise IP, and live event activations. Talent voice protection is part of every brief.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
Typical response time: same day