Hospitals, behavioral health systems, and healthcare brands, social content built for a category where trust is the product.
Healthcare social is the most regulated category we work in. Every post runs through compliance. HIPAA considerations shape community management. The line between patient story and patient privacy is one we don’t cross, and the content is better for the discipline.
Behavioral health is a world of its own. Audiences are often in crisis or supporting a loved one who is. The tone has to be clinical enough to read as credible and human enough to actually help. Most agencies get one side or the other. We get both.
Hospital systems compete on reputation as much as capability. Every post is a reputation-management moment, either reinforcing trust or eroding it. We treat social as earned media, not as paid distribution.
Does Fifty & Five work with healthcare brands?
Yes — within HIPAA-aware guardrails. We run social for healthcare and wellness brands where the legal/regulatory framing is built into the retainer from day one. Senior-led, no junior content output that creates compliance exposure.
How does Fifty & Five handle healthcare compliance on social?
Compliance baked into the workflow — pre-approval routes, claim-substantiation logs, AE reporting paths. Senior strategists own the framework; we don’t ship to clients without it.
What kind of healthcare clients fit Fifty & Five?
Consumer-facing healthcare brands, wellness companies, fitness/health-adjacent CPG, and healthcare services. Not pharma DTC — that requires a different agency model.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
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