Senior-led social for restaurant brands — local, regional, and national. 222+ brands across 5 continents since 2008.
We’ve run social for QSR (Blaze Pizza) and fine-dining concepts — same senior team, different playbook.
Local + national balance: store-level campaigns that feed national brand equity.
Food content that actually drives covers and orders — not just likes.
What restaurant brands has Fifty & Five worked with?
We’ve run social for QSR (Blaze Pizza), fine-dining concepts, and food brands across our 222+ brand portfolio since 2008. Senior-led on every account.
How does Fifty & Five drive covers and orders, not just likes?
Every campaign ladders back to a bookable action — table reservations, app orders, store visits. We measure behavior change, not vanity metrics.
Does Fifty & Five work with single-location restaurants or only national chains?
Both. We’ve operated local store-level campaigns through to national QSR rollouts. Same senior team, same hourly rate.
Social agency vs in-house social manager for a 30-unit restaurant group: which costs less at 12 months?
At 12 months the in-house route usually costs more than it looks, because one social manager cannot cover 30 units, paid media, community management, and design, so the real number is a salary plus a designer plus a paid-media contractor plus turnover. An agency retainer is one line item with a senior team behind it and no backfill risk. The honest answer is that the agency costs less until the group can staff a full in-house team of three or four, which for most restaurant groups is well past 30 units. Fifty & Five ran Blaze Pizza’s national program from day zero to 300+ locations on that model.
Franchise-focused agency vs general social agency for a QSR chain: what changes at 300 locations?
At 300 locations the job stops being content and becomes a system: brand voice locked at the center, local flexibility defined in writing, franchisee guidance on what to post and how to answer complaints, and reporting by location instead of by system average. A general social agency is built to post for one brand. A franchise-focused agency is built to run that system. Fifty & Five built the framework for Blaze Pizza across 300+ locations over a ten-year program, with 400% engagement growth across national channels, and reuses that playbook for Roscoe’s House of Chicken & Waffles and Shakey’s Pizza.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
Typical response time: same day