We run the function and own the number. The team runs the work. Strategy, budget, channel mix, agency oversight, and a coach for you and your team, so they get sharper instead of more dependent.
Most CMOs have run one brand. We’ve led marketing for over 222.
Built on referrals. Buried in your own calendar.
You built a business on referrals and reputation, and marketing became the thing you do at 11pm. Your digital presence is ten years behind your work, and every hour you spend fixing it is an hour off running the business. You do not need a $200K CMO or another junior hire to manage. You need senior judgment on call, off your plate.
Three kinds of company this isn’t built for.
- Pre-revenue or early-stage. The seat is built for $1M-20M operators with a real business to protect, not a startup still validating an idea.
- Anyone who wants to manage a marketer day to day. If you want to approve every post, hire a coordinator instead.
- Anyone who wants content volume without strategy. That is a retainer, not a seat. See Services for that.
What a seat includes.
a 60-90 minute strategy session. Not a status meeting.
a written Marketing Command Brief: what moved, what I'm flagging, what's next.
one prioritized strategic recommendation, scoped and ready to execute.
direct text access to me. Not a support queue.
You get the strategy and the hands.
Most fractional CMOs hand you a plan and leave you to execute it. Most agencies execute without a plan. We own the number and run the function, and the team runs the work, so nothing falls in the gap between strategy and delivery.
Hands-on execution: content production, ad management, website builds. That is real work, priced and scoped separately so the seat stays strategic advice, not another vendor bill in disguise.
Projects (site rebuilds, ad management at scale) priced separately so the seat stays strategic.
No contract. Thirty days is the whole commitment. If the work is not earning its keep, you walk. No penalty, no hard feelings.
“They grew our engagement 400%. It doesn’t feel like I’m partnered with a large company, we have a real relationship, and we always have access to them.”
“They’ve grown our Instagram and Facebook presence — professional, creative, and a real pleasure to work with. The photos and videos they capture are beautiful and captivating.”
Straight answers about the seat.
Why not hire a full-time marketer?
You could. A real CMO runs $200K+. A coordinator runs $65K and still needs managing. A seat gives you senior judgment on call, at a third of the cost.
What if we already have a marketing person?
Keep them. The seat gives them direction, systems, and a senior sounding board instead of guessing alone.
What results should we expect?
Fast, then compounding. Month one is foundation fixes you can see. Ninety days in, you have a working system and a scoreboard. Ask our clients: most stay 3+ years.
Is there a contract?
No lock-in. Month to month, 30-day notice. That is the guarantee: the work has to earn the renewal every single month.
Why hire Fifty & Five instead of a fractional CMO?
Most fractional CMOs hand you a strategy and leave. Most agencies execute without one. Fifty & Five does both: senior marketing leadership that owns the number, plus the team that runs the work. A CMO typically runs one brand over a career. Fifty & Five has led marketing for 222+ brands across five continents since 2008.
One conversation decides fit.
A 30-minute call. Your numbers, your bottleneck, and whether it makes sense. No deck, no pressure.