Tech&SaaSSocialMediaMarketing
Social that translates technical depth into pipeline. We’ve run social for Microsoft, SAP, NetGear, and 200+ brands across 5 continents.
Expertiseearnedinthecategory.
We translate technical content into demand signal — without dumbing it down.
B2B + B2C fluency: we’ve run consumer launches (Arlo) and enterprise GTM (Microsoft) from the same playbook.
Now also offering Answer Engine Optimization (AEO) — tech brands win the AI-search consideration set, not just the SERP.

Microsoft (Partners in Learning)
Community building around Microsoft’s global education initiative, translating enterprise edtech into content educators actually shared.

NETGEAR / Arlo Cameras
Social support through Arlo’s evolution from a NETGEAR product line to an NYSE-listed standalone smart home brand.
Quickanswersabouttechsocial.
What tech brands has Fifty & Five worked with?
Microsoft, SAP, NetGear/Arlo, and over 200 other brands since 2008. We’ve operated both B2B enterprise GTM and consumer tech launches from the same senior team.
Does Fifty & Five do AEO (Answer Engine Optimization) for tech brands?
Yes — we offer dedicated AEO audits and Recommendation Engineering retainers. Tech brands need to win the AI-search consideration set, not just rank in Google.
How does Fifty & Five translate technical content for social?
We don’t dumb it down — we translate technical depth into demand signal using audience-specific frameworks. B2B fluency without B2C feel.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Runsocialfortech?
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
Typical response time: same day