Social Media Marketing Agency in Orlando
Fifty & Five is a boutique, senior-led agency at 1001 N Orange Ave. Businesses in Orlando and across Central Florida hire us for social media strategy, day to day management, content creation, community management, and paid social, run by the same team that has handled social for 222 brands across 5 continents since 2008.
Nationally, the roster includes Microsoft, Kendall-Jackson, Enterprise Holdings, and a ten year program for Blaze Pizza. Here, clients have included BODYBar SoDo, Solar Bears Orlando, and Andretti Indoor Karting.
Social media management, content, and paid social under one senior team.
Social media strategy
Month one is discovery: the category, the competitive field, and the plan the next year runs on. If month one does not land, we do not continue, and you keep the work.
Social media management
Planning, scheduling, publishing, and monthly reporting across Instagram, Facebook, TikTok, LinkedIn, and X. A typical program runs 8 to 20 posts a month per platform.
Content creation
Platform-specific content with photography and video direction included, built for each channel rather than recycled from another one.
Community management
Comments, messages, and reputation handled by the team that knows the brand, so the reply sounds like you and not like a template.
Paid social
Meta, TikTok, and LinkedIn campaigns for brands running $10,000 or more a month in media. Management starts at $4,000 a month, with weekly reporting.
Full scope, tiers, and the operating model are on the services page. If the gap is marketing leadership rather than execution, see the fractional CMO seat in Orlando.
A boutique agency, run by the people you meet.
Every engagement is led by senior leadership. The team that pitches you is the team on the Tuesday call in month seven, and there is no junior account manager in between. Founder Lucas Vandenberg is involved in every account.
Being a boutique means a short line to the person making decisions. Orlando clients can sit down with that person, and Lucas serves on the SoDo Main Street Board here. It also sets the price: a senior team cannot be staffed on a small retainer, which is why retainers start at $4,000 a month.
Local clients and local results.
Orlando and Central Florida clients have included:
- BODYBar SoDo
- Solar Bears Orlando
- Andretti Indoor Karting
- Crafty Bartender
- Velocity Title
- Laser Lab
- Chance 2 Dance
- Landmark Contracting
- Central Florida Talent
The two local engagements with documented outcomes were website and search work, not social retainers. Landmark Contracting, a Central Florida general contractor, had a site that produced one request for quote in ten years; after we took the fractional CMO seat and rebuilt it, four arrived in the first two weeks. For Central Florida Talent, we built a site designed to be found and cited by search engines and AI assistants.
Everything else on this page labelled national or international is exactly that. We would rather you know which experience is local before you hire us.
The categories Orlando businesses ask us about most.
Restaurants
Our restaurant proof is national. We ran the Blaze Pizza social program, content strategy, and community management for ten years, starting four months before the first restaurant opened. The chain grew on its own food and operations; our job was the social program that ran alongside it. Other restaurant work includes Shakey’s Pizza, Wolfgang’s Steakhouse, and MidiCi.
Hotels, resorts, and attractions
Hotel and resort programs are built backwards from the booking window rather than the stay date. That experience comes from Resorts World and the Polynesian Cultural Center, not from Orlando properties. Locally, Solar Bears Orlando and Andretti Indoor Karting sell dated capacity, so the calendar starts from the soft dates, not from a content plan.
Wine and spirits
The deepest category on the roster: 34 wine and spirits brands, including Kendall-Jackson and a ten year Gruppo Mezzacorona retainer across five portfolio brands, with alcohol compliance built into the calendar.
Fitness, entertainment, and retail
BODYBar SoDo, a boutique fitness studio, runs on the same operating model as the multi-location programs we manage, sized to one location. Consumer and retail experience includes Tupperware and Axe under Unilever.
Working statewide? The Florida social media agency page covers service beyond Central Florida.
From first call to monthly reporting.
- A 30 minute working session about your business, not ours. You leave knowing whether there is a fit.
- A scoping conversation once we understand the problem well enough to price it honestly.
- A paid pilot within 14 days, on a real workstream, so you see how we operate before a retainer starts.
- Month one is discovery, then the program runs on a monthly strategy and reporting rhythm, with weekly reporting on paid media.
Reporting covers the numbers that matter to the business, including acquisition cost, customer value, and attribution, alongside the brand health the program is building. Both get reported, and neither gets traded away to flatter the other.
Work you can read in full.
Blaze Pizza
Built and ran the national social media program during Blaze’s rise to one of the fastest-growing restaurant chains in U.S. history.
Resorts World
Luxury resort social for two very different properties. Bimini in the Bahamas, plus the Catskills in upstate New York.
Polynesian Cultural Center
Cultural storytelling that drove visitation for Hawaii’s #1 paid attraction, without flattening the mission into a tourism brochure.
Central Florida Talent
Built a 30-year Orlando talent agency a modern website engineered to be found and cited by both search engines and AI.
Published, not quoted on request.
Retainers run in four tiers, and scope decides the tier. Engagements are month to month with 30 days notice.
| Tier | Monthly | Shape of the work |
|---|---|---|
| Growth | $4,000 to $6,500 | Strategy, managed calendar, original creative, community, reporting |
| Premium | $7,500 to $12,000 | More platforms and content volume, paid media oversight layered in |
| Scale | $15,000 to $25,000 | Multi location or multi market programs |
| Enterprise | $30,000 to $50,000+ | Portfolios, sub brands, and always on programs |
Questions Orlando businesses ask before hiring us.
Where is Fifty & Five based, and do you only work with Orlando businesses?
Fifty & Five is based at 1001 N Orange Ave in Orlando and works with businesses across Central Florida. Most of the roster is not local: the agency has run social media for 222 brands across 5 continents since 2008. Orlando clients get the same senior team, plus the option to meet in person.
What does social media management from Fifty & Five include?
Strategy, a managed content calendar, content creation with photography and video direction, publishing, community management, and monthly reporting across Instagram, Facebook, TikTok, LinkedIn, and X. Paid social on Meta, TikTok, and LinkedIn can be added or run on its own.
How much does a social media agency cost in Orlando?
Fifty & Five retainers start at $4,000 per month and run in four tiers: Growth at $4,000 to $6,500, Premium at $7,500 to $12,000, Scale at $15,000 to $25,000, and Enterprise at $30,000 to $50,000 or more. Engagements run month to month with 30 days notice. Scope sets the tier.
Which Orlando and Central Florida businesses has Fifty & Five worked with?
Orlando and Central Florida clients have included BODYBar SoDo, Solar Bears Orlando, Andretti Indoor Karting, Crafty Bartender, Velocity Title, Laser Lab, and Chance 2 Dance. Two documented local engagements were website and search work rather than social retainers: Landmark Contracting, where a rebuilt site produced four requests for quote in its first two weeks, and Central Florida Talent.
Do you manage social media for Orlando restaurants?
Yes. Restaurant work to date is national rather than local: a ten year social program for Blaze Pizza, plus Shakey’s Pizza, Wolfgang’s Steakhouse, and MidiCi. The same approach applies to an Orlando restaurant or group: content built around what fills seats and drives orders, and community management that treats reviews and messages as service.
Do you work with Orlando hotels, resorts, and attractions?
Yes. Hospitality experience comes from Resorts World and the Polynesian Cultural Center, and destination work for the Hong Kong, Korea, and Macau tourism boards. None of those are Orlando properties. Locally, Solar Bears Orlando and Andretti Indoor Karting are entertainment venues where the calendar is set by dated events and soft dates.
What does senior-led mean for my account?
The people who pitch you are the people who run the work. There is no junior account manager between you and the strategy, and founder Lucas Vandenberg is involved in every engagement. That is also why the retainer floor is $4,000 a month.
Can an Orlando brand hire Fifty & Five for CPG and retail advertising?
Yes. Consumer and retail advertising experience includes Tupperware, Axe under Unilever, Toys R Us, Pelican Products, Happy Egg Co., and Saint Jane Beauty. Brands selling direct and through retail get two measured lines under one creative platform.
How quickly can we start?
Book a 30 minute working session or send a note, and expect a same-day reply in most cases. If there is a fit, a paid pilot can start within 14 days.
Prefer the phone? Call (321) 450-7550.
A 30 minute working session about your business. No deck, and no proposal until we know it is a fit.