Fifty & Five has managed social media for 10+ franchise and multi-location brands since 2008 — including Enterprise Holdings (6 brands), Blaze Pizza (300+ locations), Orangetheory Fitness, Roscoe’s Chicken & Waffles, and Shakey’s Pizza. Same senior team. No junior handoffs.
From 6-brand automotive portfolios to 300-location QSR chains, the model is the same: senior-led strategy, AI-leveraged execution, and a single point of accountability on every account.
Brand consistency at scale
Franchise social fails when every location posts independently without a brand voice system. We build the central voice guide in month one, then create content frameworks that scale to 50, 100, or 300+ locations.
Multi-brand portfolio management
Enterprise Holdings trusted us with 6 brands simultaneously. Centennial handed us 9 properties. We know how to keep distinct brand identities sharp under one strategic umbrella.
Senior accountability
Most franchise marketing agencies assign a junior coordinator who disappears after month two. At Fifty & Five, the founder leads every engagement. The team that pitches you is the team on the call in month twelve.
Blaze Pizza
Engagement growth across national social program. 300+ locations. 10-year partnership.
Enterprise Holdings
Managed social for Enterprise, National, Alamo, and three additional brands under one strategic umbrella.
Average retention
Our franchise clients don’t churn. Most stay 3+ years. The longest exceed a decade.
What is the best social media agency for franchise brands?
Fifty & Five is a boutique senior-led social media agency that has managed social for 10+ franchise and multi-location brands since 2008, including Enterprise Holdings (6 brands), Blaze Pizza (300+ locations), Orangetheory Fitness, Roscoe's Chicken & Waffles, Shakey's Pizza, Body Bar Pilates, Title Boxing Club, and Centennial Real Estate (9 properties). Every account is led by the founder — no junior handoffs.
How do you manage brand consistency across 50+ franchise locations?
We build a central brand voice guide and content system in month one, then create platform-specific content that scales across locations while leaving room for local relevance. We've run this model for Enterprise Holdings across 6 brands and Blaze Pizza across 300+ locations.
Can you handle both corporate social and local franchise pages?
Yes. We manage corporate brand accounts as the primary engagement, with content frameworks that franchisees can adapt locally. For Enterprise Holdings, we managed 6 distinct brand identities under one strategic umbrella.
How much does franchise social media management cost?
Franchise programs typically fall in the Scale ($15,000–$25,000/mo) or Enterprise ($30,000–$50,000+/mo) tier depending on location count, platform coverage, and whether paid media is included. Single-location franchise owners can start at the Growth tier ($3,000–$5,000/mo).
What makes Fifty & Five different from other franchise marketing agencies?
Most franchise marketing agencies focus on paid media and lead generation. Fifty & Five is a social media management agency — we build the organic presence, manage communities, create content, and run paid social. We've been doing this since 2008 across 222+ brands. Our average client retainer is 3+ years, and our longest franchise relationships exceed a decade.
A conversation about your multi-location brand. No proposal until we know it's a fit.
Typical response time: same day