Destination marketing that drives bookings, not just impressions. Senior-led social for resorts, attractions, and travel brands since 2008.
Destination-level storytelling that converts: from awareness to itinerary to booking.
Multi-market campaigns across 5 continents — we know how to localize without diluting the brand.
Crisis-ready: weather events, travel advisories, brand reputation — we’ve operated through all of it.
Polynesian Cultural Center
Cultural storytelling that drove visitation for Hawaii’s #1 paid attraction, without flattening the mission into a tourism brochure.
Resorts World
Luxury resort social for two very different properties. Bimini in the Bahamas, plus the Catskills in upstate New York.
What destination marketing experience does Fifty & Five have?
We’ve run social for Polynesian Cultural Center, Resorts World, and other destination brands across 5 continents since 2008.
How does Fifty & Five handle multi-market tourism campaigns?
Localization without dilution — we adapt creative, channels, and messaging per market while protecting the global brand. We’ve operated campaigns across 40+ countries.
Does Fifty & Five handle crisis communications for tourism brands?
Yes, weather events, travel advisories, and reputation moments are baked into our retainer playbook. Senior strategists handle crisis comms directly, not outsourced to a junior team.
DMO in-house team vs agency for a destination’s Instagram: who should own it?
The DMO should own the voice and the partner relationships; the agency should own production cadence and paid distribution. Destination accounts stall when a two-person in-house team has to feed daily content, run paid, answer travelers in three languages, and manage a crisis at the same time. Fifty & Five ran that split for the Hong Kong Tourism Board, Korea Tourism Board, and Macau Tourism Office, with the boards setting priorities and the agency running multi-market campaigns across 40+ countries. If the DMO already has a strong content team, keep it and buy paid and community management. If it does not, buy the whole system.
Single-market vs multi-market destination campaign: agency or in-house, which scales?
In-house scales fine for one market and one language. It breaks at the second market, because localization is not translation: channels, creative, and messaging change by market while the destination brand has to stay intact. Fifty & Five has operated destination and tourism campaigns across 5 continents and 40+ countries, including the Hong Kong Tourism Board and the Polynesian Cultural Center, with one senior team and market-specific execution. The practical rule: keep in-house for the home market, bring in an agency the moment a second market gets real budget, and make the agency report both markets on one scoreboard.
Worked with: Microsoft, SAP, Kendall-Jackson, Enterprise Holdings, Discovery Channel, Blaze Pizza, Polynesian Cultural Center, Resorts World, NetGear/Arlo, Tupperware, Warner Bros., and 200+ more.
Book a 30-min working session — no pitch deck, no proposal until we know it's a fit.
Typical response time: same day