34+ wine and spirits brands managed since 2008. A 10-year retainer with Gruppo Mezzacorona across 5+ brands, roughly 1M followers added. A multi-year partnership with Kendall-Jackson. This is not a vertical we dabble in, it is one we have lived in.
Wine, spirits, and the distributors behind them.
Full write-ups on Kendall-Jackson and Mezzacorona, or the full wine & spirits portfolio.
Compliance is not a constraint. It is the craft.
Wine social has rules: compliance nuance around what you can and cannot say, age-gating on every platform, seasonal rhythms dictated by harvest, the holidays, rosé season, and shelf-reset cycles. Our founder built the first marketing department at Southern Wine & Spirits in 2007, before founding Fifty & Five in 2008 — this vertical is where the agency’s discipline started. Read the full playbook in our 2026 wine social guide or our influencer marketing guide.
Straight answers before you hire.
What wine and spirits brands has Fifty & Five worked with?
Kendall-Jackson, Mezzacorona, Penfolds, Beringer, Sutter Home, Zardetto Prosecco, Clean Slate Riesling, Don Papa Rum, and 34+ wine and spirits brands across our 222-brand portfolio since 2008. Senior-led on every account, no junior bench.
How does Fifty & Five handle three-tier wine and spirits compliance on social?
Compliance is built into every retainer. We know which posts can ship through which tier, what is legal for DTC versus distributor markets, and how to balance trade promotion with consumer storytelling without crossing TTB lines.
Does Fifty & Five work with both luxury and mass-market wine brands?
Both. We have operated Kendall-Jackson’s premium positioning and value-tier brands from the same senior team. Vertical specialization, not project work.
How much does a wine and spirits social media agency cost?
Retainers run from $3,000 per month for ad management to $50,000+ per month for full-service, always-on programs. Pricing is principal-led, with no junior account management or holding-company markup.
Why does a wine brand need an agency with wine-specific experience?
Wine and spirits social carries rules other categories do not: mandatory age-gating, platform-specific advertising restrictions, and a hard line between trade and consumer communication. An agency that learns this on the job finds out the expensive way. Fifty & Five has built against these constraints since 2008.
What is the longest wine and spirits partnership Fifty & Five has run?
A 10-year retainer with Gruppo Mezzacorona across 5+ brands in their portfolio, adding roughly 1M followers over the relationship. Fifty & Five also runs a multi-year, active partnership with Kendall-Jackson.
Does Fifty & Five work with wine distributors as well as brands?
Yes. Our founder built the first marketing department at Southern Wine & Spirits, a major distributor, starting in 2007, before founding Fifty & Five in 2008. We understand both the brand and distributor sides of the three-tier system.
A conversation about what you're building, no proposal until we know it's a fit.