What the brand needed.
Build social presence for luxury resort properties across multiple locations with radically different characters — a tropical island paradise in the Bahamas and a mountain retreat in upstate New York. Make each feel like a place worth traveling for.
What Fifty & Five did.
Crafted aspirational lifestyle content that showcased each property’s unique character — turquoise water and over-water villas for Bimini, fireplaces and foliage for the Catskills. Managed community with the understanding that resort DMs are often sales conversations worth thousands of dollars.
Luxury resort social for two very different properties — Bimini in the Bahamas and the Catskills in upstate New York.
What actually happened.
Built engaged communities around two very different resort experiences under one brand umbrella. Proof that hospitality social scales across property types when the strategy respects the specificity of the place.