- Multi-year retainer — one of the longest-running wine social partnerships at the boutique agency level
- Content strategy spanning Instagram, Facebook, TikTok, and Pinterest
- Unified voice across varietal education, food pairings, vineyard storytelling, and seasonal campaigns
What the brand needed.
Maintain relevance and engagement for one of the most established wine brands in the United States across platforms that have evolved dramatically since the brand first established its social presence. Honor the Kendall-Jackson heritage while keeping the feed from feeling like a wine club newsletter.
What Fifty & Five did.
Built a content strategy that balanced lifestyle aspiration with wine education, food pairings, vineyard storytelling, varietal education, and seasonal tentpoles (harvest, holiday, rosé season). Managed community engagement across every platform with a unified voice that spoke with authority but never with condescension. Adapted to platform shifts (Reels, TikTok, Pinterest’s resurgence) without chasing trends that didn’t fit the brand.
Multi-year social partnership across the Kendall-Jackson portfolio, lifestyle aspiration balanced with wine education.
What actually happened.
A sustained multi-year retainer, the kind of partnership that only happens when results consistently exceed expectations. One of the longest-running social relationships in the wine industry at the boutique agency level. The brand’s social presence now reads as the baseline against which competitor wine brands benchmark.