What the brand needed.
Build a meaningful English-language social presence for an Italian wine portfolio in a U.S. market already crowded with domestic and imported competition. Cultivate a community that understood the Trentino-Alto Adige story without turning every post into a wine-school lecture.
What Fifty & Five did.
A decade of consistent brand storytelling, community cultivation, and platform evolution. Built the brand’s entire English-language social presence from the ground up. Adapted strategy through every major social media shift across the engagement — the switch from organic reach to paid, the rise of video, the Reels era, shoppable content, and the fragmentation across platforms.
A decade of consistent brand storytelling for an Italian wine portfolio in the U.S. market — one of the longest continuous engagements in the agency’s history.
What actually happened.
A decade-long retainer speaks for itself. You don’t keep a wine brand as a client for nearly ten years unless the social presence is doing real commercial work — a case study in what consistency looks like when a brand stops reinventing its social strategy every two years.