What the brand needed.
Build a meaningful English-language social presence for an Italian wine portfolio in a U.S. market already crowded with domestic and imported competition. Cultivate a community that understood the Trentino-Alto Adige story without turning every post into a wine-school lecture.
What Fifty & Five did.
A decade of consistent brand storytelling, community cultivation, and platform evolution. Built the brand’s entire English-language social presence from the ground up. Adapted strategy through every major social media shift across the engagement, the switch from organic reach to paid, the rise of video, the Reels era, shoppable content, and the fragmentation across platforms.
A decade of consistent brand storytelling for an Italian wine portfolio in the U.S. market, one of the longest continuous engagements in the agency’s history.
What actually happened.
A decade-long retainer speaks for itself. You don’t keep a wine brand as a client for nearly ten years unless the social presence is doing real commercial work, a case study in what consistency looks like when a brand stops reinventing its social strategy every two years.