SelectQuote Insurance — hero
01 — The Challenge
What the brand needed.
Humanize an insurance brand on social media — one of the hardest verticals in the category. Make the content relatable without trivializing the product (which is, ultimately, a financial instrument people actually need).
02 — The Approach
What Fifty & Five did.
Built a content strategy that made insurance relatable without trivializing the product. Combined educational content, trust-building storytelling, and platform-native formats that earned attention in a feed where most insurance ads get scrolled past.
Humanized an insurance brand in a category notorious for being un-human — and kept the relationship long enough to prove it wasn’t a fluke.
03 — The Outcome
What actually happened.
Multi-year relationship built on consistent performance in one of social media’s most challenging verticals. Proof that the playbook works even where most agencies refuse to pitch.