case 12
finance
SelectQuote Insurance
01, The Challenge
What the brand needed.
Humanize an insurance brand on social media, one of the hardest verticals in the category. Make the content relatable without trivializing the product (which is, ultimately, a financial instrument people actually need).
02, The Approach
What Fifty & Five did.
Built a content strategy that made insurance relatable without trivializing the product. Combined educational content, trust-building storytelling, and platform-native formats that earned attention in a feed where most insurance ads get scrolled past.
Humanized an insurance brand in a category notorious for being un-human, and kept the relationship long enough to prove it wasn’t a fluke.
03, The Outcome
What actually happened.
Multi-year relationship built on consistent performance in one of social media’s most challenging verticals. Proof that the playbook works even where most agencies refuse to pitch.