What the brand needed.
Build visibility for an independent LA restaurant and wine bar in one of the most competitive dining markets in the country. No paid media budget. No PR agency. Just the food, the wine list, and whatever social could do.
What Fifty & Five did.
Built an Instagram-first content strategy around Barsha’s Mediterranean-meets-California menu and curated natural wine program. Seeded content to food writers, local influencers, and neighborhood tastemakers organically—no pay-for-play, no gifted-meal programs. Every post was shot to make the scroll stop. Let the food and the room do the talking.
Organic social and influencer seeding that helped land Barsha on the LA Times Top 101 Restaurants list two years running.
What actually happened.
Barsha landed on the LA Times Top 101 Restaurants list two years running. BuzzFeed, Thrillist, and NBC LA followed—all organic, no PR retainer. The kind of result that proves social media can drive real-world press when the content is good enough to share on its own.
“They’ve grown our Instagram and Facebook presence — professional, creative, and a real pleasure to work with. The photos and videos they capture are beautiful and captivating.”
