5-Minute Social Media Audit

What your answers actually mean.

Count the checks you could answer cleanly, without hedging. The number matters less than the pattern, because the ten checks split into three groups and whichever group you failed tells you what to fix first.

Eight or more. Your fundamentals are sound and your problem is almost certainly distribution or budget, not content. Brands in this band usually do not need an agency, they need paid media discipline and someone willing to kill the channels that are not converting.

Five to seven. The most common result, and the most fixable. Something is working, and it is working in spite of the system rather than because of it. This is what a strategy engagement is for.

Four or fewer. Do not buy more content. Adding volume to an unclear strategy makes the problem more expensive, not smaller. Start at the last check on the list, the one sentence strategy test, and do not commission anything else until you can finish that sentence.

Where the three groups sit.

Checks 1, 9 and 10 are strategy. Profile, visual consistency, and the one sentence test. Failing here means the brand has not decided what it is, and every downstream fix inherits that. Nothing else on the list is worth doing until these are settled.

Checks 2, 3, 7 and 8 are content. Fit, engagement ratio, platform match, and velocity. Failing here with strategy intact is the good version of this problem, because it is a staffing and process fix rather than a positioning one.

Checks 4, 5 and 6 are conversion. Competitor gap, conversion path, and community response time. Failing only here usually means you are making good work and losing people between the post and the purchase, which is the cheapest of the three to fix and the one most often ignored.

The honest caveat.

Five minutes buys you a diagnosis, not a plan. This checklist will reliably tell you which of the three groups is broken. It will not tell you what your competitors are spending, whether your category rewards volume or restraint, or whether AI answer engines are citing you when someone asks for a recommendation in your vertical. Those take a real audit.

If you want the longer version, the free brand audit covers search presence, social presence, and AI answer engine visibility, with written findings back inside two business days. If you would rather read first, start with how to measure social media ROI or whether you need an agency at all.