5-Minute Social Media Audit
Set a timer. Run through these 10 checks. By the end you’ll know exactly where your social presence is strong — and where it’s leaking value.
Profile audit
Bio, link-in-bio, highlights, pinned posts — does every element earn its spot?
Content-market fit
Pull your last 20 posts. How many would make a stranger follow you? Be honest.
Engagement ratio
Divide comments + saves by impressions. Under 1%? Your content is being seen, not felt.
Competitor gap
Find 3 competitors with higher engagement. What are they doing that you're not?
Conversion path
Follow the journey from post → profile → link → landing page. Count the friction points.
Community pulse
Check your last 50 DMs and comments. Are you responding within 2 hours?
Platform-content match
Are you posting the same content everywhere? Each platform rewards different formats.
Content velocity
How many posts per week vs. your top competitor? Volume isn't everything, but zero is zero.
Visual consistency
Screenshot your grid. Does it look like one brand or a mood board from 5 different companies?
One-sentence strategy test
Can you finish this sentence: "We post because ___." If not, that's the first thing to fix.
“Most brands know something is off. This checklist tells you where.”
— Lucas Vandenberg, Founding Principal
Want me to run this audit for your brand? 30 minutes, on the house.
fiftyandfive.com · (310) 902-3246