- 400% engagement growth across national social channels
- 7-year retainer managing social through hyper-growth from emerging concept to household name
- Scalable content system across hundreds of franchise locations
What the brand needed.
Support the explosive national growth of a fast-casual pizza brand evolving from an emerging concept to a household name. Keep the social voice consistent across hundreds of locations without flattening the regional personalities that made the brand feel local.
What Fifty & Five did.
Built and executed the national social media program during Blaze’s hyper-growth phase. Created content frameworks that scaled across hundreds of locations while maintaining brand personality. Balanced national campaign beats (LTOs, celebrity partnerships, cultural moments) with local-market responsiveness. Managed community through viral moments and the occasional operational crisis with the same steady hand.
Built and ran the national social media program during Blaze’s rise to one of the fastest-growing restaurant chains in U.S. history.
What actually happened.
Managed the social presence during Blaze’s rise to one of the fastest-growing restaurant chains in U.S. history. The playbook built here, scalable content systems for multi-location brands, now informs every QSR and franchise engagement we take on.
“They grew our engagement 400%. It doesn’t feel like I’m partnered with a large company, we have a real relationship, and we always have access to them.”
