What the brand needed.
Launch and scale social for an outdoor fitness product with no existing influencer relationships, no creator pipeline, and a product category most people had never heard of. Build awareness from scratch in a market dominated by Peloton, Mirror, and gym culture.
What Fifty & Five did.
Built a full influencer engine from the ground up. Identified, pitched, and closed 100+ creator partnerships across fitness, wellness, and outdoor lifestyle verticals. Landed Natalie Jill, Olympic medalists, and CrossFit athletes as organic ambassadors. Created a content system that turned every creator partnership into reusable social assets—workout clips, testimonials, unboxings—that fed the organic feed for months after each deal closed.
Built an influencer engine from zero—Natalie Jill, Olympic medalists, and 100+ creator partnerships for an outdoor fitness brand.
What actually happened.
Scaled from zero influencer relationships to 100+ active creator partnerships. Built a repeatable creator pipeline that became the brand’s primary acquisition channel. Proved that influencer marketing works for niche fitness products when you match the creator to the community, not just the follower count.
“Professional, organized, creative, smart, and consistently positive energy, which really matters when working with an agency. Thankful to have found this team.”
